
Nate
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Jury selection kicks off in Los Angeles tomorrow for a trial that both friends and foes of social media are saying could be existential for the social media industryâbroadly defined to include Googleâs YouTube as well as Meta Platforms and TikTok. The trial centers on a 19-year-old girl from Chico, Calif. who says her social media addiction led to depression and suicidal thoughts. It will be the first of thousands of claims brought by families who say the companies built products designed to be addictive and harmful to young peopleâs mental health. #Digital Wellness đ±đ§
Itâs a big deal. The legal proceedings offer techâs critics the best shot theyâve ever had at holding the companies accountable for the harm theyâve allegedly caused young people. If the tech firms lose, the cases could also establish a new legal precedent some say could make it too risky to build internet services.Â
This wonât be a simple process, however, so donât expect a quick resolution. The trials comprise two main proceedingsâstate trials filed by families and federal trials filed by families as well as school districts, state attorneys general and Native American tribes. Meta CEO Mark Zuckerberg and Instagram head Adam Mosseri are both expected to testify in the first trial. Snap CEO Evan Spiegel was also expected to testify in the trial starting tomorrow but Snap settled the case, although the Snapchat owner remains a defendant in other cases.
Both the state and federal cases rest on a fairly novel legal theory, at least as applied to social media companies. Plaintiffs are arguing that the designs of the platforms themselvesâincluding features like infinite scroll, autoplaying videos and targeted notificationsâare defective and are causing harm to users. Courts could order changes to those features as part of their verdicts, which is what the school districts and state attorneys general are seeking. Some changes to social media platforms are rolling out already. Last week, days after settling the first trial, Snap announced that it would give parents more information on how their kids are using Snapchat. Earlier this month YouTube announced new time limit controls that parents can use to manage their childrenâs viewing.Â
I should clarify that most of the thousands of cases wonât go to trial. Instead, both the companies and the plaintiffs will watch what happens in the first few trials, known as bellwether trials. Theyâre intended to give both sides an idea of the merits of their legal claims and of how juries might respond, including how large the damages might be. If the tech companies lose and a precedent is established, the parties could resolve the thousands of pending cases via a global settlement.Â
That probably wouldnât be cheap, although itâs difficult to know yet how much money could be at stake if the social media companies lose, lawyers involved in the case told me. The big wild cards include how a jury would determine the cost of a victimâs pain and suffering. In cases where a familyâs child died by suicide and they blame it on the platforms, the case is essentially asking the jury to put a dollar value on a life, as one plaintiffâs lawyer put it. The largest-ever global settlement, with the tobacco industry, resulted in those companies agreeing to pay $206 billion over 25 years, as well as make other changes to their marketing practices.
Of course, big tech companies have deep pockets. Whatâs arguably more far-reaching about these cases is that the plaintiffs are aiming to circumvent social media companiesâ main legal defense: Section 230, which social media companies have used successfully to moderate third-party content on their platforms without being held responsible for the content themselves. Critics of social media, including researchers and lawyers, say social media companies have used Section 230 to skirt responsibility for the impact of their platforms.Â
However, defenders of Section 230 warn that a plaintiff victory could be an âexistential resultâ opening social media companies to new areas of liability, especially newer companies that canât marshall the army of lawyers and resources big tech companies can.Â
âYou might see things like infinite scroll on a timeline or news feed is considered a dangerous design,â said Jess Miers, an assistant professor at the University of Akron School of Law who previously worked at Google and the industry group Chamber of Progress. âIf these types of designs or features are considered to be negligent or dangerous, you will more than likely see these social media services change in significant ways.âÂ
For plaintiffs, of course, thatâs the entire point.Â
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