Spotify’s new marketing pitch: The music streaming giant laid out its new approach for advertisers, which centers on Spotify being the home of active, committed scrolling while users of THOSE OTHER APPS (read: TIkTok and Instagram) are more passive and disengaged. In a chat with the New York Times, CBO Alex Nordstrom described Spotify as “more nutritious” than its “high-caloric” rivals. Fair enough?

https://www.nytimes.com/2025/04/02/business/media/spotify-advertising.html?unlocked_article_code=1.804.vjWX.fyFSkX18Ann2&smid=url-share&_bhlid=b36e313d0362763a1d4c2195c19b13d42f23c4b7

Spotify Sells Itself to Advertisers as ‘Nutritional’

Spotify’s new marketing pitch: The music streaming giant laid out its new approach for advertisers, which centers on Spotify being the home of active, committed scrolling while users of THOSE OTHER APPS (read: TIkTok and Instagram) are more passive and disengaged. In a chat with the New York Times, CBO Alex Nordstrom described Spotify as “more nutritious” than its “high-caloric” rivals. Fair enough?  https://www.nytimes.com/2025/04/02/business/media/spotify-advertising.html?unlocked_article_code=1.804.vjWX.fyFSkX18Ann2&smid=url-share&_bhlid=b36e313d0362763a1d4c2195c19b13d42f23c4b7

Nate

well, at least you don't hear that every day

Nate

A group of likeminded people in Digital Wellness 📱🧘 are talking about this.