Spotify’s new marketing pitch: The music streaming giant...

Nate

·last year

shared a link post in group #Digital Wellness 📱🧘

Spotify’s new marketing pitch: The music streaming giant laid out its new approach for advertisers, which centers on Spotify being the home of active, committed scrolling while users of THOSE OTHER APPS (read: TIkTok and Instagram) are more passive and disengaged. In a chat with the New York Times, CBO Alex Nordstrom described Spotify as “more nutritious” than its “high-caloric” rivals. Fair enough?

https://www.nytimes.com/2..

www.nytimes.com

Spotify Sells Itself to Advertisers as ‘Nutritional’

After finally achieving profitability, the streaming platform wants to be a healthy alternative to “doom scrolling.”