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Use It Or Lose It

In this hilarious new parody, Siri, Alexa and Google Assistant encourages humans to “Use It or Lose It” - setting our digital devices aside to (occasionally) engage our own brains. Award-winning filmmakers Michael Stusser and Marty Riemer (“Sleeping with Siri”) collaborated on the humorous video to coincide with the National Day of Unplugging (March 1st). In "Use It Or Lose It," a man (Stusser) is gently coaxed by his various Digital Assistants to try and use his own cognitive skills - so as to continue to sharpen his memory, math skills and sense of direction. The video pokes fun at how reliant we’ve all become on our newfangled “assistants” for even the most simple tasks, and warns of the potential for “digital dementia.” The documentary “Sleeping with Siri” illustrated the importance of finding balance in an era of digital madness, and won a variety of film festival awards (The American Documentary Film Festival, Big Easy, and Hollywood Film Fest). After the success of the doc, the filmmakers created The Tech Timeout Academic Challenge, a program which asks young people to turn off their digital devices for up to a week in order to understand and appreciate concepts like reading, kick the can, and finding your own way home - or to the library. The program has been conducted in over 1,000 schools across the country, and is the basis for their upcoming follow-up documentary. Contact: For more information on the Tech Timeout or “Use It or Lose It” video, contact Michael Stusser, at michael@michaelstusser.com www.michaelstusser.com