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A coalition of state attorneys general has sent OpenAI a subpoena seeking documents about how the ChatGPT maker’s chatbot affects users, an OpenAI spokesperson confirmed. The attorneys general directed OpenAI to send them information including advertising, user engagement, handling of consumer data and activities related to minors and seniors, The Wall Street Journal first reported. The New York AG sent the subpoena according to the newspaper. States have been scrutinizing OpenAI and other AI companies and asking for more protections for users. Parents of children who have died by suicide after talking with AI chatbots have also sued OpenAI and its competitors. In a statement, an OpenAI spokesperson said that OpenAI had added more safeguards for minors, including age prediction and parental tools. “We take the concerns raised by state attorneys general seriously and intend to engage constructively with their offices,“ the spokesperson said. https://www.theinformation.com/briefings/openai-investigated-state-attorneys-general-user-interaction?utm_campaign=%5BREBRAND%5D+%5BTI-AM%5D+Th&utm_content=1095&utm_medium=email&utm_source=cio&utm_term=124&rc=gzsl71

OpenAI’s ad chief Dave Dugan said at Cannes this week that around 20% of ChatGPT queries have a “direct commercial intent,” demonstrating that a user is looking to buy a specific product. A greater proportion of queries, he said, extend beyond requests for specific products and signal that the user could be interested in purchasing something down the line. Dugan made the comments as part of the AI giant’s pitch to advertisers that its chatbot offers a unique way to reach users as they research or consider buying a certain product. Dugan and OpenAI chief revenue officer Denise Dresser are among the ad and technology executives attending the annual Cannes Lions festival being held this week, as OpenAI aims to continue to scale its ad business after launching it in February. Initially, OpenAI charged advertisers based on how many views their ads got, but has quickly expanded to add cost-per-click ads as well as ad campaigns aimed at getting users to take a specific action like making a purchase or downloading an app. The majority of ad campaigns now bill advertisers based on clicks, and ads for travel, retail, health and beauty and financial services products have been performing best thus far, Dugan said. During its presentation, OpenAI also touted how brands can use Codex, OpenAI’s coding agent, to create apps that can create ad campaigns. https://adage.com/events-awards/cannes-lions/aa-openai-chatgpt-ads-business-david-dugan/?utm_campaign=%5BREBRAND%5D+%5BTI-AM%5D+Th&utm_content=1095&utm_medium=email&utm_source=cio&utm_term=124