The resistance to Google’s cookie plan shows how much one change from a tech titan can roil an industry. 
Recall Apple's iOS privacy change ("ask app not to track") reportedly cost social platforms around $10B when it was launched in 2021, and news-feed algorithm changes at Meta’s Facebook crushed digital publishers like BuzzFeed.

https://www.theverge.com/2024/7/22/24203893/google-cookie-tracking-prompt-ad-targeting-privacy-sandbox

#Digital Wellness 📱🧘

Google’s plan to turn off third-party cookies in Chrome is dying

Digital Wellness 📱🧘

The resistance to Google’s cookie plan shows how much one change from a tech titan can roil an industry.  Recall Apple's iOS privacy change ("ask app not to track") reportedly cost social platforms around $10B when it was launched in 2021, and news-feed algorithm changes at Meta’s Facebook crushed digital publishers like BuzzFeed.  https://www.theverge.com/2024/7/22/24203893/google-cookie-tracking-prompt-ad-targeting-privacy-sandbox  #Digital Wellness 📱🧘

Jerome Cody

Cookies are probably the least worst option and we don't need them replaced with Google's alternative.

What is needed is a clear, browser-level preference for accepting categories of cookie by default, with an easy (but non-intrusive) way to adjust settings per site if needed. I believe California's Global Privacy Control (GPC) signal is the way forward here as it lets browsers do just that.

For now, GPC requires a third-party extension but it should absolutely be baked into Chrome and other browsers.

I suspect the GPC spec this will soon be adopted by the EU as well. Here's hoping jt will mean the end of the annoying cookie notices pop-ups, while also strengthening our privacy.

Cookies are probably the least worst option and we don't need them replaced with Google's alternative.  What is needed is a clear, browser-level preference for accepting categories of cookie by default, with an easy (but non-intrusive) way to adjust settings per site if needed. I believe California's Global Privacy Control (GPC) signal is the way forward here as it lets browsers do just that.  For now, GPC requires a third-party extension but it should absolutely be baked into Chrome and other browsers.  I suspect the GPC spec this will soon be adopted by the EU as well. Here's hoping jt will mean the end of the annoying cookie notices pop-ups, while also strengthening our privacy.

Jerome Cody

A group of likeminded people in Digital Wellness 📱🧘 are talking about this.